The most important furniture fair in Northern Europe without a doubt is IMM Cologne. It’s also the event where Leolux launches her new collections. This year is extra special. There’s new designs, of course, and the beautiful art of German artist Olaf Hajek. But most remarkable is a new cooperation, with the international renowned designer Edward van Vliet. In his role as “strategic creative director”, Edward van Vliet has defined four worlds of experience for Leolux. Four moods that are the inspiration for new colours, materials and patterns for the Leolux collection. At the IMM in Cologne Edward was involved not only in the stand design, but also in the collection, to which he has added plaids, carpets and cushions, tables and footstools. And that’s just the start…
Designer Edward van Vliet is an excellent choice, says art director Gisella Groenewoud: “Edward has extensive experience as an art director for other brands, like Mooi, Moroso and Bisazza. That has given him an international perspective of interior design and a real feeling for style, colours, patterns and textiles. And now, by stepping into Leolux’s shoes, he has come up with a master plan that perfectly suits our brand.”
Curious to see the world of Leolux through the eyes of Edward van Vliet? Come and see for yourself.
16 to 22 January 2017
Hall 11.2, stand H31